A career coffee nerd’s take on an old tradition.
A question I’m asked a lot is why hasn’t Tonx done a blend? Other coffee roasters offer them, and most of the time they outsell their single-origin offerings.
There are a couple of honest answers. The first is that one of the things that makes Tonx unique is our intense focus on doing one thing and doing it really well. We’re always cautious when taking on new projects and never want to compromise our commitment to delivering the best possible experience to our customers. The second is plain old perfectionist tendencies – not wanting to commit to something unless it is going to be supremely awesome.
But for the longer answer, I’m dusting off a few coffee nerd hats to try and make sense of my conflicting attitudes toward blends.
Read the rest at Tonx.org/my-beef-with-blends.